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Databricks Apps Adoption Playbook

Field vs Product framework for driving adoption

Mission and Role: Adoption Architect Lead

Mission Statement

Drive deliberate, field-led adoption of Databricks Apps—not waiting for organic product-led growth, but building the GTM muscle, plays, and metrics to make Apps a strategic attach motion.

The Problem We Solve

Adoption signals and blockers are fragmented across accounts and teams, which creates:

  • Opaque adoption progress
  • Reactive escalations
  • Inconsistent execution in the field
  • Missed product outcomes

Our Belief

When adoption friction is made visible (by BU+1 and cohort) and paired with coordinated cross-functional action, customer time-to-value improves—and repeatable playbooks + shared expertise scale adoption across the business.

Role Definition: Adoption Architect

Core Mandate: Create clarity on what’s blocking adoption and drive action that removes friction at scale.

Clarity (Insight into Adoption Friction)

Deliverable Description
BU+1-Level Newsletters Product line trends + roadmap impact communicated to stakeholders
Loss Analysis Understanding what adoption gaps contributed to churn or failed expansion
Aggregated Product Blockers Patterns, severity, and owners identified across accounts
Adoption Cohorts Target customer groups with measurable outcomes defined

Action (Cross-Functional Execution)

Activity Description
Platform Programs Proactive, prescriptive adoption motions at scale
Enablement Content Best-practice content tailored and distributed to BU+1s
Voice to PM Structured feedback + prioritization for escalations
Expert Guidance Unblock accounts now, then standardize learnings into repeatable plays

Operating Model

flowchart TB
    subgraph AA["ADOPTION ARCHITECT"]
        subgraph Clarity["CLARITY"]
            C1[Aggregate signals]
            C2[Identify patterns]
            C3[Define cohorts]
            C4[Publish insights]
        end
        subgraph Action["ACTION"]
            A1[Run platform programs]
            A2[Create enablement]
            A3[Escalate to PM]
            A4[Guide account teams]
        end
    end
    
    Clarity --> Playbooks["REPEATABLE PLAYBOOKS<br/>Scale adoption across BU+1s"]
    Action --> Playbooks

Success Metrics (To Be Defined)

Metric Category Example Metrics
Adoption Velocity Time-to-first-value, Time-to-expansion
Friction Reduction Blockers resolved per quarter, Escalation turnaround time
Playbook Scale # of accounts using standardized plays, Win rate on playbook accounts
Stakeholder Impact BU+1 satisfaction, Field NPS on enablement

Open Questions

  • What are the explicit OKRs for this role?
  • Who are the BU+1s in scope?
  • What is the team/resource structure?
  • What existing infrastructure exists for this function?

Last Updated: January 2026